The basics of Marketing

Display Advertising Using Google Ads What are Display Ads? Display ads are a form of digital marketing that can be placed on websites and mobile device apps that can be in displayed in the form of videos, banners, texts, or images. This type of advertising targets the desired audience through using consumer data such as their demographics, interests, as well as their search behavior. Below are some of the different types of Display Ads:  1) Traditional: These ads are used to typically expand brand awareness, drive more traffic to your website, and increase the number of leads you bring in. Traditional display ads work through grabbing your audiences attention through images, texts, videos, and more. 2) Responsive: Responsive ads differ and are unique in their own form. They are specifically designed and generated to fit the format of the landing page they are placed on. Therefore, if you see this ad on a computer or a mobile device, it may show up differently due to being able to resiz

Search Marketing Google Ads Search Marketing is a powerful technique for businesses to reach their target audience and increase website traffic. Search Marketing allows advertisers to place ads in Google's search engine results pages, and are targeted based on specific keywords . These keywords are selected by the advertiser and can set off the ad to appear when a user searches for those specific keywords. A good way to optimize your search marketing is through using Google Ads pay-per-click model, which allows advertisers to only pay for someone who clicks on their ad. This provides cost-effective advertising by having advertisers only pay for clicks, rather than paying for impressions. They can also have the option to set a budget for their campaigns and bid, giving them more control over advertising costs to maximizing on their campaigns.  Some benefits related to  Google Ads Search Marketing is the ability to target your specific audience based on geographics, location, la

 What is Offsite SEO?  Contrary to Onsight SEO, where you optimize your website from within, Offsite SEO is focusing on optimizing your website outside of the website itself. Both Onsight SEO as well as Offsight SEO are equally as important to implement and work hand in hand to secure the success of your website. Offsite SEO are techniques to include to make it easier for search engines to find your website by increasing the authority, relevance, and admiration. In return, this will increase your page ranking, the number of visitors your attracting to your website, and the number of conversions.  1) Link Building:  Link building is the process of acquiring high-quality links back to your website to help authorize your website through Google, and to make easier to find for your audience. These links are referred to as backlinks which will help Google authorize your website and factor it as real and reliable, rather than spam. A useful example to creating a backlink are blog posts that i

 Bidding Optimization Strategies for Small Businesses (Onsite SEO)      For any business, big or small, it's important to have a website to give your customers a form of contacting you, discovering your product or service, and exploring more about your company as a whole. For a small business, due to lack of brand name and visibility, this part is crucial towards customer expansion and gaining more visibility, and applying these strategies correctly will give you the success your business is yearning for. Below are some helpful strategies to implementing Onsight SEO to ensure high website performance:  1) Keyword Research : The baseline for creating a website is always going to be keyword research. Keyword research is critical towards ensuring you are pulling in an appropriate and desired audience your company needs. It is the start of optimizing your companies website, therefore, making sure you implement the right keywords in your content, title tags, meta-descriptions, and othe

 Best Methods for Keyword Research  What are Keywords?  Keywords are words or phrases that individuals use to find more information about products or services, using search engines such as Google, Yahoo, Bing, etc. Keywords from a customer perspective can be words they use to put into the search bar when looking for answers, whereas for the marketer, keywords are vital to letting the search engine know what content your website contains, so that a website or ad is relevant to a customers search. Keywords also help marketers determine customers search behaviors, and can also gather insights about how far along a customer is with their purchasing process. In another words, keywords not only represent the core concept of the content contained in web pages, but they're utilized for SEO in digital marketing.  How to Conduct Keyword Research  The first thing anyone would want to do when conducting keyword research is to brainstorm the topics relevant to your product or service. Once the