Best Methods for Keyword Research

 Best Methods for Keyword Research 

What are Keywords? 

Keywords are words or phrases that individuals use to find more information about products or services, using search engines such as Google, Yahoo, Bing, etc. Keywords from a customer perspective can be words they use to put into the search bar when looking for answers, whereas for the marketer, keywords are vital to letting the search engine know what content your website contains, so that a website or ad is relevant to a customers search. Keywords also help marketers determine customers search behaviors, and can also gather insights about how far along a customer is with their purchasing process. In another words, keywords not only represent the core concept of the content contained in web pages, but they're utilized for SEO in digital marketing. 

How to Conduct Keyword Research 

The first thing anyone would want to do when conducting keyword research is to brainstorm the topics relevant to your product or service. Once the topics have been established, it is important to put yourself into the mind of your consumers. While doing so, come up with phrases or keywords your customers are most likely to use when searching for your products or products that are related to yours. It's important to keep in mind the different ways consumers think. For example, one person may put into a google search engine "Best ford cars", whereas another may just say "Best ford car". Little inferences make a difference when conducting your brainstorming. Using Google Ads interface will help tremendously when filtering out keywords by being able to utilize Google analytics as they provide you with rankings, highest bid, and related keywords that may come in handy. 


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