Display Advertising Using Google Ads
Display Advertising Using Google Ads What are Display Ads? Display ads are a form of digital marketing that can be placed on websites and mobile device apps that can be in displayed in the form of videos, banners, texts, or images. This type of advertising targets the desired audience through using consumer data such as their demographics, interests, as well as their search behavior. Below are some of the different types of Display Ads: 1) Traditional: These ads are used to typically expand brand awareness, drive more traffic to your website, and increase the number of leads you bring in. Traditional display ads work through grabbing your audiences attention through images, texts, videos, and more. 2) Responsive: Responsive ads differ and are unique in their own form. They are specifically designed and generated to fit the format of the landing page they are placed on. Therefore, if you see this ad on a computer or a mobile device, it may show up differently due to being able to resiz